Katie's Blog

Katie chose to write about about John Batelle's new interactive webchats. Personally, I think these are a great idea because they promote ultimate consumer interaction. He is not only organzing these e-chats, but he is making them as personal as possible by drawing from customer recommendation about what they would prefer to discuss. She tells us that people are actively posting ideas, and this engagment alone is positive for Batelle. To read more of what Katie had to say and to get linked to the actual article, click here!